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Simple web design delivers huge benefits to designer, client and user.

When a design doesn't seem to work, ask what should be taken away before asking what's missing.


The benefits of simple design

User benefits

Commercial benefits

Designer benefits

How to design simply

It's not as easy as it sounds. Creating simple designs takes courage, clear vision, and skill. It definitely gets easier with practice. How do you practice designing simply?

Remember your goals

Keep your goals (the goals of the site and the users' goals) fresh in your mind by writing them down and repeating them at the beginning of each design session. If you get tired or feel like you've lost touch with the message you wish to project - STOP! Take a break, then come back refreshed and look at your goals again.


Look first with fresh eyes.
Say, "I'm going to..."
Then, just do it.
Trust yourself completely.

Use Occam's razor

Occam's Razor is an intellectual tool that basically states that, given any two solutions to the same problem, the simpler solution will be the best. This applies to the discipline of web design very well.

Applying Occam's Razor to web design will help you find the most elegant and direct solution to your design problems.

In many cases, pursuing design simplicity simply saves time and money. Or rather it finds room in a budget for thinking creatively about the real design problems, which is where you can discover the solutions that deliver true competitive advantage.


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